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Digital Marketing

Graphics Design Boot Camp

Level: beginner

Course Description

A hands-on beginner Graphics Design Boot Camp focused on mastering Canva and Adobe design tools for creating professional social media graphics, posters, flyers, branding materials, and marketing content. Students will learn practical design skills through guided projects and real-world assignments.

Course Outline / Curriculum

Full Syllabus Course Outline
Session 1: Introduction to Graphic Design & Design Tools
What is Graphic Design?
Importance of Design in Digital Marketing
Introduction to Canva and Adobe Photoshop
Understanding Design Workspaces
Setting Up Canva & Adobe Accounts
Overview of Graphic Design Careers
Practical
Create your first simple graphic design
Session 2: Canva Basics for Beginners
Canva Interface Overview
Using Templates Effectively
Adding Text, Images, Icons & Shapes
Understanding Layers and Alignment
Exporting Designs Properly
Practical
Design a motivational social media post
Session 3: Adobe Photoshop Basics
Introduction to Adobe Photoshop Workspace
Tools Panel & Layers
Creating New Design Documents
Working with Images and Text
Saving and Exporting Files
Practical
Create a simple poster using Photoshop
Session 4: Typography & Color Design
Understanding Fonts and Typography
Font Pairing Techniques
Color Theory Basics
Professional Color Combinations
Creating Attractive Layouts
Practical
Design a branded quote graphic
Session 5: Social Media Design with Canva
Designing for Facebook, Instagram & WhatsApp
Social Media Dimensions
Creating Engaging Marketing Posts
Using Canva Elements and Effects
Creating Carousel Designs
Practical
Design 3 promotional social media posts
Session 6: Flyer & Poster Design in Photoshop
Poster Design Principles
Flyer Layout Techniques
Using Images Professionally
Background Removal Basics
Working with Effects and Filters
Practical
Create an event flyer in Photoshop
Session 7: Branding Design Essentials
Introduction to Branding
Logo Design Basics in Canva
Brand Colors & Identity
Creating Business Cards
Designing Simple Brand Kits
Practical
Design a logo and business card
Session 8: Advanced Canva & Photoshop Techniques
Photo Editing Basics
Using Mockups
Smart Object Basics in Photoshop
Canva Pro Features Overview
Creating Professional Marketing Graphics
Practical
Design a product advertisement graphic
Session 9: Real Client Project Simulation
Understanding Client Requirements
Planning Design Projects
Organizing Design Files
Presenting Design Concepts
Design Revision Techniques
Practical
Complete a full client branding task
Session 10: Portfolio Building & Final Project
Building a Beginner Design Portfolio
Exporting Professional Designs
Introduction to Freelancing Opportunities
Personal Branding for Designers
Final Project Presentation
Final Project

Students will create:

1 Professional Flyer
3 Social Media Posts
1 Logo Design
1 Business Card
1 Promotional Poster
Expected Learning Outcomes

By the end of this boot camp, students will be able to:

Use Canva confidently for marketing designs
Understand Adobe Photoshop fundamentals
Create social media graphics professionally
Design posters, flyers, and branding materials
Build a beginner graphic design portfolio
Handle simple freelance design projects
Course Requirements
Laptop or Smartphone
Internet Connection
Canva Account
Adobe Photoshop Installed (Optional but Recommended)

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